Dear St. Louis Post Dispatch Editors,
Let me first explain to you that I have enjoyed very much your paper since I moved to the St. Louis area nine years ago and I have been a very faithful subscriber (except that short time when the St. Louis Sun came out (what can I say? everybody makes mistakes) But I ask you not to hold that against me when I make the following request.
I have heard a rumor several times at work that you are changing the name of your paper to the St. Louis Placemat. Now I understand that a newspaper has many uses. When I am done reading the St. Louis Post Dispatch, I use it for the following: paper-mache, bird pan liner, wrapping material for packages, paper dolls for my grandchildren, alomer wad, drop cloth to proctect the table from spray paint, etc. Even though I think that the St. Louis Post Dispatch would make a fine placemat if you used a few layers and made sure the comics were on top (or Famous-Barr underwear ads for poker games), is this really the image you want to give?
I really think that if your citys biggest newspaper was called the Placemat, that we would not be taken seriously as a city. I think it is great that you want everyone to know that you believe that your paper should be recycled for other uses, but I don’t think that you need to name it something that it could be used for. Who would read the St. Louis Bird Pan Liner, or the St. Louis Drop Cloth?
Maybe instead you could have a section of the front page that says, Todays St. Louis Post Dispatch (when finished) can also be used as the following: placemat, craft paper, bathroom tissue, oil pan dripper, salad catcher, etc.
In conclusion, I think that renaming the paper the Placemat is a terrible idea. Please do not do this to your faithful customers. Others may find it funny, but I don’t, and neither does my nephew.
One other suggestion. Could you please make the sports section as section B and move the Metro section somewhere else? I like to read the headlines first (section A) and then I like to read the sports second to get the tennis scores, so I would like it if the sports section was second. Who wants to wait all the way past the classifieds and the ads to read the sports? No, I’ll take my sports second thank you! I think it would also help young people read the paper more.
Faithful consumer,
Arnold Shabazz
PS Can you suggest any other uses for used Post Dispatches?
The Response:
Thank you for your letter, the contents of which have been noted.
There are no plans at present to change the name of the St. Louis Post-Dispatch.
